Formulation

Technical formulation for performance-led brands.

Hawthorne develops cleaning and chemical formulations for brands that need reliable performance, commercial scalability and clear technical support.

Speak to our technical team

Formulated with purpose.

Great cleaning products are not created by accident.

Every formulation must balance performance, stability, safety, compliance, cost and manufacturability.

Hawthorne supports brands across automotive, home care, garden, industrial and janitorial markets with formulations designed for real-world performance and commercial scale.

Performance

Surfactants, solvents, builders, pH modifiers and additives selected around the cleaning task, surface and desired user experience.

Stability

Products developed to remain consistent through storage, transport and customer use.

Commercial Fit

Formulations designed around cost targets, packaging, dilution rates, manufacturing method and market positioning.

What we formulate

Hawthorne works across multiple product categories, from premium consumer products through to industrial and professional-use chemistry.

  • Automotive shampoos
  • Snow foams
  • Pre-washes
  • APCs
  • Degreasers
  • Glass cleaners
  • Interior cleaners
  • Home cleaning sprays
  • Refill concentrates
  • Outdoor cleaners
  • Janitorial products
  • Industrial cleaning products

The Hawthorne Difference

Chemistry first. Marketing second.

Many products are built around a claim before the chemistry is right.

Hawthorne takes the opposite approach.

We begin with the technical requirement: what the product needs to clean, how it should behave, where it will be used and how it will be manufactured.

This means products are developed to perform consistently, scale reliably and support the brand behind them.

Our formulation process

  1. 01

    Brief

    We define the product type, customer, surface, claims, target cost and technical requirements.

  2. 02

    Develop

    We create lab samples and refine the chemistry around performance, appearance and usability.

  3. 03

    Review

    We assess stability, raw materials, packaging compatibility, compliance and production practicality.

  4. 04

    Scale

    We support the move from sample approval into repeatable commercial manufacturing.

Built for the real world

A formulation has to work in production, in packaging, in storage and with the customer, not just in a beaker.

Hawthorne considers the full product journey from the start, helping reduce issues with separation, fragrance loss, colour change, packaging failure, poor dilution, inconsistent performance or unexpected compliance problems.

Surface Compatibility

Products developed with the intended surface in mind, from paintwork and glass to plastics, flooring and hard surfaces.

Raw Material Selection

Ingredient systems selected around performance, availability, cost, compliance and long-term supply reliability.

Manufacturing Awareness

Formulations designed to be practical to mix, fill, label and scale without unnecessary complexity.

From formulation to finished supply

Hawthorne can support formulation as a standalone technical service or as part of a wider route to market, including compliance, contract manufacturing, bulk chemical supply and private label production.

This gives brands one joined-up technical partner instead of separate suppliers for development, documentation and production.

Formulation FAQs

Can Hawthorne develop a product from scratch?

Yes. We can work from an initial concept, competitor benchmark, target market or performance brief.

Can you improve an existing formulation?

Yes. We can review existing products for performance, cost, stability, dilution, fragrance, packaging or manufacturing improvements.

Do you support compliance?

Yes. Formulation work can be supported with SDS coordination, label review and classification guidance where required.

Can you manufacture the final product?

Yes. Hawthorne can support the route from formulation through to commercial production and bulk supply.

Need a formulation partner?

Whether you are creating a new product, improving an existing one or building a complete range, Hawthorne can help develop chemistry that performs, scales and supports your brand.

Speak to our technical team